New Media Art: Aligning Artistic Creativity And Technological Media

Abstract This article investigates the relationship between art and technology, pointing constants of a process cultural digestion which is mediated by very sovereign technological environment – Internet. Relying on multiplicity hybridization content formats, also user involved interactivity as constructive vector-relationships, new media internet are natural consequences artistic practices creative appropriation contemporary media. As complexity becomes richer than ever, we assist to creation ultra-technological culture, structurally dependent responsible for relativizing critical positioning consumer. Defining premises interaction with technologically interfaced world art, (reader) Internet medium expression equally consumer, producer information (content).